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From boom to bigger busts The number of Britons undergoing cosmetic procedures have been more than doubled in just three years. According to new figures, the number of women resorting to plastic surgery such as breast enlargements and tummy tucks rose by a third last year. Then with the hit of recession in the economy, a sudden 15 per cent drop in the number of people seeking cosmetic treatment in UK was reported in the final three months of 2008. During this period according to statistics by the British Association of Plastic, Reconstructive and Aesthetic Surgeons (Bapras) a 25 per cent fall is recorded in the number of procedures performed by almost half of British plastic surgeons. Due to hard times, people considered putting off cosmetic surgery says Hamish Laing, a consultant plastic surgeon and honorary secretary of Bapras. But from these three months onwards, the beauty industry has already shown signs of plumping up. Dr Michael May, a cosmetic surgeon and hair-restoration specialist at the Wimpole Clinic in London, says, although his diary was quite empty in January, after a few months on the spread-sheets are looking surprisingly good. According to a report published by Surgicare, which has six clinics across Britain, the number of operations – breast enlargements in particular – have risen 75 per cent since January. “Vanity never disappears," says Dr Dorothy Rowe, clinical psychologist and author of ‘What Should I Believe?’ which questions the purpose of modern life. As redundancy directly affects people’s vanity in all sorts of ways, their future and pensions are not looking as good as they once were, it is in turn making people inwards on themselves, making them think, that they have to get themselves physically, in order to cope with this situation. Shami Thomas of the Transform Cosmetic Surgery Clinic affirms that they had the busiest month ever in terms of non-surgical procedures, last month. They have seen a 35 per cent increase in breast augmentation in March compared to February, and on average have been undertaking 810 surgical procedures a month. In 2008, it was 796 per month. Dr Sheri Jacobson, a psychotherapist who specialises in body image issues at the Harley Therapy Clinic in London explains, that in times of economic strife people need some way of compensating - feel easy within themselves or look good or feel confident, rather than a decrease – in one's appearance. For women, in particular, looks can be very important in an uncertain climate. Amidst the gloom and doom, mini beauty treatments and cosmetics and lipstick sales have moved up, as these are not a big expense for them. Dr Reynolds says, he has seen a vast increase in the numbers of men who are having treatment since the credit crunch hit. For example: Peter Burling, a 33-year-old marketing consultant who has had regular Botox injections, as well as dermal fillers and facial peels, believes that maintaining his looks is important for him on a personal level, but also for work purposes. He claims that he probably spends about £1,000 a year on cosmetics. According to Dr Rowe, Any man cannot bear the idea of being wiped out as a person. A man’s identity, the face he presents to the world, becomes of vital importance. After all, it's hard to show worry on a face with no lines - although the surgeons' bill may produce a few !